First of all, let me start by saying this concealer completely lives up to the hype! This is the most full-coverage concealer I've tried. The formula is thick but blendable and did a great job at covering my dark circles and redness. The wand is surprisingly huge compared to other concealer applicators. You only need a little bit of product because it goes a long way. It didn't crease after eight hours of wear and looked just as good as when I first applied it. I guessed my shade by viewing swatches online and ended up purchasing "Light Sand". I would say this is lighter than what I wanted/expected but I can work with it.
Have you tried the Tarte Shape Tape Contour Concealer? If so, what are your thoughts? Please let me know in the comments below!
UPDATE: I purchased the shade "Light Neutral" and it's better for my skintone! If "Light Sand" is too light for you, try one shade darker, "Light Neutral".