Tarte Shape Tape Contour Concealer

I've heard amazing things about this concealer. Every beauty blogger / YouTuber has raved about it, it won Temptalia's Reader's Choice Awards #1 concealer of the year for 2016 and it's constantly sold out at Ulta. I've been wanting a true full-coverage concealer my entire life and haven't found my HG yet...so why has it taken me months to purchase this #1 rated concealer? Here's why: Two things about me are that I mainly buy my makeup online (I don't have time to go into the store) and I can't stand paying for shipping, especially when I get free two-day shipping from Sephora. So, the fact that this is exclusive to Ulta meaning I would have to pay for ground five-day shipping has really been the reason I procrastinated from purchasing this. I also rarely purchase from Ulta anyways for various reasons. It sounds so dumb but if it was sold at Sephora I would have bought it the second it came out. So, last week I received a 20% off coupon from Ulta and decided it was now worth it to purchase it online since it basically paid for shipping. (I'm weird I know). Does this live up to the hype? Was it worth it? Keep reading to find out!  

Tarte Shape Tape Contour Concealer claims to be a hydrating, long-wearing, crease-free, full-coverage concealer. It comes in 14 shades and is $24 for 0.33oz. It's exclusive to Ulta.

First of all, let me start by saying this concealer completely lives up to the hype! This is the most full-coverage concealer I've tried.  The formula is thick but blendable and did a great job at covering my dark circles and redness. The wand is surprisingly huge compared to other concealer applicators. You only need a little bit of product because it goes a long way. It didn't crease after eight hours of wear and looked just as good as when I first applied it. I guessed my shade by viewing swatches online and ended up purchasing "Light Sand". I would say this is lighter than what I wanted/expected but I can work with it. 

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I decided to swatch some of my concealers below for comparison. My everyday under-eye concealer is the MUFE Full Coverage in #5 Vanilla, which is thinner, less blendable and a shade or two  darker than the Tarte Shape Tape Concealer. I always thought the MUFE concealer was borderline too light for my under-eyes but now after having the Tarte Shape Tape Concealer I think a blend of the two would be the perfect shade. Looking at the comparison swatches now, I realize that NARS Radiant Concealer in Ginger is way too dark and I should have ordered the shade Custard years ago. That's probably why I don't wear it too often but I do like the formula. The UD Naked Concealer has a great formula too but wasn't quite as light as I wanted. The Maybelline Age Rewind Concealer was running out when I swatched this, but is thinner than the other concealers and not as full-coverage. The MAC Pro Longwear Concealer in NC25 is a little too yellow-toned. Throughout the years, I've reached for each of these concealers for a different period of time, but now my favorite is definitely the Tarte Shape Tape Concealer.

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The Tarte Shape Tape Contour Concealer is seriously magic in a bottle and I'm shocked at how full-coverage it is. I will definitely be re-purchasing this concealer in the future. I'm excited to try a shade darker than Light Sand next time too. This is definitely my new favorite HG concealer and I'm so happy with its results. I can't believe $6-7 shipping procrastinated my purchase of this for the past couple of months (I'm crazy I know!) If you haven't purchased this yet, stop reading my blog post, and buy your shade at Ulta RIGHT NOW. I promise you won't regret it!  

Have you tried the Tarte Shape Tape Contour Concealer? If so, what are your thoughts? Please let me know in the comments below!

UPDATE: I purchased the shade "Light Neutral" and it's better for my skintone! If "Light Sand" is too light for you, try one shade darker, "Light Neutral".